How did George Eastman innovate photography?

• A. He introduced color film
• B. He allowed for easy access at an affordable price
• C. He created digital photography
• D. He developed the first SLR camera

Answer: (B)

George Eastman is best known for making photography accessible to the general public. Before his innovations, photography was primarily a complex endeavor that required specialized knowledge and expensive equipment. Eastman's introduction of roll film and the Kodak camera revolutionized the field by allowing anyone to take pictures without needing extensive training or professional apparatus. His marketing strategy emphasized ease of use and affordability, allowing consumers to capture their memories easily. The Kodak slogan "You press the button, we do the rest" encapsulated this transformative approach, highlighting how Eastman democratized photography, enabling more individuals to participate in this art form than ever before. This innovation laid the groundwork for modern photography as we know it today.